For Arizona personal injury solos
The firm behind the solo.
Lancer sends Arizona solo personal injury attorneys signed motor-vehicle cases, and pays for the marketing, intake, and case staff behind every one of them. You keep the client and every legal decision. Lancer is paid out of the attorney’s fee, only when a case resolves.
| The attorney | Lancer |
|---|---|
| Represents the client. The retainer is yours. | Pays for the marketing that brings the client in. |
| Approves every case before it opens. | Screens each lead and signs the client under your retainer. |
| Sets strategy and makes every legal judgment. | Collects records and bills, tracks treatment, keeps the client informed. |
| Reviews and sends the demand under your name. | Drafts the demand package and the valuation. |
| Directs the negotiation and approves every offer. | Prepares counters and handles the back-and-forth paperwork. |
| Disburses from your trust account as usual. | Is paid from the attorney’s fee, after the client is paid. |
- Where
- Arizona, starting in the Phoenix area
- Cases
- Motor-vehicle injury, pre-suit
- Cost to you
- Nothing upfront. No subscription.
How it works
Six stages. You own the ones that need a lawyer.
A Lancer case moves through the same stages as any pre-suit injury case. The difference is who pays for the work and who staffs it.
- Marketing. Lancer runs and pays for the advertising that brings injured people in.
- Intake. Lancer’s intake team screens the call: injuries, coverage, liability, limitations. Qualified clients sign your retainer. You approve each case.
- Treatment and records. Case staff track treatment, request records and bills, and keep the client updated.
- Demand. Lancer drafts the demand package and valuation. You revise it and send it under your name.
- Negotiation. Lancer prepares the counters and the paperwork. You direct the negotiation and approve every offer.
- Resolution. Funds run through your trust account. You pay the client and costs, then the fee is split under the engagement agreement.
What it costs
Nothing upfront. A share of the fee when a case resolves.
Nothing upfront
There is no subscription, no per-lead price, and no invoice. Lancer pays for the marketing, the intake team, and the case staff on every case it sends.
Paid from the fee, not on top of it
When a case resolves, Lancer is paid a share of the attorney’s fee. The client pays the same contingency fee they would pay any firm.
Nothing if a case doesn’t resolve
If a case doesn’t resolve, Lancer isn’t paid. The cost of that case is Lancer’s.
The split is set in a written engagement agreement, which you’ll see before anything is signed.
Who it’s for
For the solo who loses cases to billboards, not on merit.
The lawyer who does right by the client is usually running a small shop, and the reason that lawyer signs fewer cases than the billboard firms is money: marketing budgets and intake staff. Lancer supplies both, so the better lawyer gets the volume and the client gets the better lawyer.
Lancer is a fit if you
- practice personal injury in Arizona, solo or in a firm of two or three attorneys.
- want a steady flow of motor-vehicle cases without funding marketing or staffing intake.
- would rather spend your hours on judgment and clients than on the front half of a file.
Lancer is not a fit if you
- want to buy leads or pay referral fees. Lancer doesn’t sell either.
- practice outside Arizona. Arizona is where we’re starting; tell us where you are and we’ll keep you posted.
- prefer to run your own intake. Lancer’s model depends on a shared process.
We’re starting with a small group of Phoenix-area solos and choosing them by how they practice, not by how many cases they sign. The first attorneys help shape the terms.
Is this a referral service? Do you sell leads?
No. Lancer doesn’t sell leads and doesn’t pay or collect referral fees. The client signs your retainer directly, and Lancer is paid a share of the attorney’s fee only when the case resolves.
Who is the client’s attorney?
You are. The retainer is yours, the file is yours, and the professional responsibility is yours. Lancer’s staff work under your supervision.
Is fee sharing with Lancer permitted in Arizona?
Arizona allows it through the Alternative Business Structure (ABS) program the Arizona Supreme Court created in 2021, which licenses law firms with non-lawyer owners. Lancer is seeking ABS licensure. You’ll see where the application stands, and the engagement agreement, before anything is signed.
What if a case doesn’t resolve?
Lancer isn’t paid. The marketing, intake, and staff cost of that case is Lancer’s.
Talk to a founder.
Fifteen minutes is enough to tell whether this fits your practice. Send a note and one of us will reply within one business day.